Australians are keeping up well with the advancement of our technology. Based on the report conducted by Australian Communications and Media Authority (ACMA), 99% of Australian adults have access to the internet. They also stated that 85% of adults used the internet to buy goods and services while 37% sold goods online. From these numbers we can see that there is a great number of consumers in Australia that relies on the internet to search and buy different products and services.
A leading advertising agency in Melbourne, Rays Digital, shares how social media can boost a business to success. Being one of the best marketing agencies in Melbourne, we provide everything a business needs to grow and be on top of your competitors online. If you want to maximise the benefits of putting your business out there in the online world, hire the best digital marketing agency in Australia. Continue reading so you would know how to use social media to your business advantage.
What is Social Media?
These are interactive technologies used to share ideas, interests and information through different websites and applications. Social media is reached by users through mobile phones, computers and tablets. Aside from getting in touch with your family and friends, social media is used for e-commerce as well. It has tremendously helped the business sector.
Why Use Social Media for your Business?
- Helps in Brand Awareness
Nowadays, big or small businesses turn to social media to spread awareness about their products and services. Using different social media platforms help you engage with a wider audience. These online viewers can be your possible client because they are well informed with your brand. More clients means higher ROI.
- A way to create emotional value to your brand.
Creating videos or posts that show how your business helped a customer in his or her daily life, is a good way to humanize your brand. More prospects can relate or get touched with what you present on your social media accounts. You show your audience your expertise and the effectiveness of your products and services in a beautiful way.
- Deliver an omni-channel customer service.
Social Media has continued to grow in the online community. It has become the most effective way to communicate with different people all over the world. Businesses are growing because they can engage their customers on different platforms.
- Effectivity of paid advertising.
With the power of different social media platforms, your brand can be known locally or even internationally. Using paid advertisement is a good idea to widen your network and reach for your target clients.
- Get an increase on your brand’s web traffic.
Posting on your social networks regularly can increase your website’s traffic. This can result in more prospects reach and possible increase in your sales. Social Media is the perfect place to provide details about your products and services.
Rays Digital: Paving Your Business’ Road to Success
We are a dedicated digital marketing agency in Melbourne that aims to help our clients grow their business through effective social media marketing. Aside from handling your social networks, we also offer website and e-commerce development services, e-mail marketing and effective brand building. Contact Rays Digital to get on top of your competition and to build a strong brand in Melbourne!