There are several ways for your business to rise in the digital marketing world. One of the strategies used is email marketing. It is best used when managed by a reliable email marketing agency. As the name suggests, it is the process of promoting your brand through email. But how can you maximise this strategy?
The answer to that is given by the leading provider of email marketing services in Melbourne, Rays Digital. One way to optimise this strategy is by using an ESP or Email Service Provider. Continue reading this blog to know more about the power of ESP.
What is ESP?
ESP is not the psychological power to know what your customers are thinking. It stands for Email Service Provider. A software used by digital marketers to send automated emails to your subscribers’ list. It is a tool used to improve the functionality of email marketing.
Different Categories of ESP
There are five different types of ESP according to the tech capabilities they offer. This also helps business owners decide the most suitable ESP for their business needs.
1. Enterprise Marketing Clouds
It is an all-in-one software used for building, deploying, managing and optimising their email, search marketing, social media and SMS messaging without relying on a platform team. Enterprise-level organisations are the ones who will most likely benefit from this kind of ESP.
2. Next-Generation Platforms
This kind of ESP incorporates next-generation technology such as real-time data, artificial intelligence, and machine learning that drives content and messaging decisions. It is applicable for small to mid-level businesses.
3.Lead-Nurturing and Marketing-Automation Platforms
This is the platform that is built for B2B with multiple business units. It provides messaging support for B2B companies that rely on technology to drive complex lead-nurturing, customer retention and win-back cycles.
4.Developer-Friendly ESPs
This platform is run by an internal team to do complex integrations of email platforms, databases, behaviour, and contact across multiple channels. This platform is best used by companies with heavy transactional needs and those who use a sending engine.
5.Self-Service ESPs
This is known as the entry-level platform for businesses that are starting to use the email marketing strategy. Usually, start-ups, small businesses and budget-conscious companies choose this kind of ESP.
Benefits of Using ESP
- It keeps you organised in keeping the master file of your contacts list.
- It is a time-saving tool to automate the delivery of your emails at your preferred schedule.
- It helps in understanding and targeting your leads better.
- It provides useful data for your marketing needs.
Optimised Email Marketing With Rays Digital
Make the most out of your email marketing in Australia by hiring Rays Digital. We are a committed team of digital marketers that provides topnotch email marketing services in Australia. Enquire now with Rays Digital and explore our high quality digital marketing services such as Ecommerce and website development, social media marketing and brand building.
