Social Media Marketing
Rays Digital is dedicated to helping brands connect with their audience through social media marketing. We assist brands and businesses of all shapes and sizes in leveraging social media effectively.
Social media marketing is not difficult; it is all about communicating, engaging with your audience and holding a conversation. We know how to start, facilitate and develop the conversation – and most importantly, we know how to make it work for your brand.
- Content Strategy
The first step includes a comprehensive study of your existing social media accounts. At this stage, our social media marketing agency identifies all social media channels where the client has an official or unofficial presence. We then closely monitor them to identify strengths and weaknesses.
The second step of our process is to create an in-depth content plan and strategy that covers all aspects of social media. At this stage, we also create KPIs based on the strategy and the social media audit. We then set milestones that define when each social media marketing KPI will ideally be achieved.
At this stage, we implement the strategy and take full control of the social media campaign. We believe frequent communication with all of our clients is key, so we will send regular updates and encourage you to get involved with the conversations involving fans and followers throughout your social media marketing campaign.
Reporting is vital when it comes to social media marketing. We use industry standard tools to create visual reports that break down complex numbers into beautiful, bite sized reports that everyone can understand.