According to the American Marketing Association, a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.”
Branding is a strategy designed to create an experience for the customer and build trust. Having a consistent and engaging brand could be the difference between a sale or not.
This is why it is important to set effective brand building strategies in place so that consumers will choose your business over the competition.
We at Rays Digital, a brand agency in Melbourne, have come up with a list below to help you gain the knowledge in branding.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Like what the title says, this book is all about building a story brand. This will help you explain to your potential customers or clients what your business is all about.
You will learn more on how to communicate your brand effectively by clarifying your message and portraying the customer as the hero of the story.
Designing Brand Identity: An Essential Guide for the Whole Branding Team
The most complete book there is about branding, Designing Brand Identity is now at its fifth edition. This book offers an in-depth explanation of branding’s core principles, theories, and practicalities.
It has topics ranging from brand architecture to managing brand assets.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Positioning: The Battle For Your Mind by Al Ries and Jack Trout
Building a Brand With Rays Digital
Building a brand can be overwhelming – from identifying its core values to developing the brand message to creating consistent brand visuals.
Save yourself time and energy by partnering with Rays Digital. We will be there with you every step of the way so contact us now!
